In a word; yes! You most definitely do. In marketing circles,
research studies indicate that people need seven exposures to
your offer before they buy from you. So, how you can you
guarantee that they visit your site those seven times? Simple
you collect their contact information and then you follow up
with them periodically through your home based business mail
follow-up system, also known as an autoresponder. This way they
get to know and trust you and, if you do your job right, they
may become your customer at some point.
When looking for a home based business mail follow-up system, it
benefits you to go with a paid service. Although some good free
autoresponders exist, the level of support tends to decrease
when you use them. Also, ads are usually inserted into each
e-mail that goes out ads that are for someone else s products,
not yours. Common sense says that it is in your best interest
for your message to be the only one that your respondent reads.
Do a search for the term autoresponder and then investigate
the results. If some of your friends or business associates use
this type of service, get a recommendation from them. As with
any service, thorough research ahead of time saves headaches and
lost business later.
In addition to quality customer service, your home based
business mail follow-up system should include as many of the
following features as you can find. Look for the ability to:
Personalize messages with your list member s name and other
information. Send an unlimited number of e-mail messages.
Pre-load a series of messages to be sent out at predetermined
intervals. Create and send html messages. Create and add opt-in
forms to your web site. Broadcast a general message to your
Building a list is crucial to your business success. With a good
home based business mail follow-up system in place, your chance
for success can improve substantially.