Business Opportunities for the Hand Crafters

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Are you an individual who operates a successful home based craft

business? If so, you know the challenges of finding and

maintaining a solid customer base. If you haven t considered the

Internet, now is the time. With the multitude of possibilities

available online, you can take your business to a new level.

 

The first thing you should do is set up your own web site   sort

of like opening a home based craft business online store. You

can easily upload digital images and set your prices. Then,

people can purchase directly from your site. All you have to do

is fill the orders and ship them. Optionally, your web site

could simply show sample products. You could take orders from

people and fill them on an as-needed basis.

 

Why not let the Internet serve as your new advertising medium?

You can grow your home based craft business by purchasing online

directory advertising in regional as well as interest-related

directories. Online advertising is often cheaper than

advertising in an offline directory and typically does not

require the level of commitment required by printed directories.

Additionally, you can purchase ad space in ezines and on

craft-related web sites. For some no-cost advertising, try

participating in craft-related forums or discussion groups. By

using a catchy signature file that includes a link to your web

site, you may be able to gain some new

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customers.

 

Use Ebay as a place to sell your crafts. Set up your own Ebay

About Me  page so that even if people don t buy your product,

you can offer them the opportunity to be on a pre-notification

list for future auctions. You never know   they may buy

something at a later date. This is a great way to build up a

potential customer database. Another thing you can try is to

create and sell a simple craft template or even a pre-made craft

kit. Often, other crafters are more interested in making a

similar product rather than purchasing one that is already

completed. As you can see, expanding your home based craft

business is limited only by your creativity and imagination.

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